Your paid social team, in house.
Think of butter as your Chief Paid Officer: one accountable lead, plus the creators, producers, and buyers under them. Strategy through media buying, one fee, no add-ons.
Facebook & Instagram feeds, Reels, Advantage+ shopping.
For You feeds, Spark Ads, search and smart+ campaigns.
Story ads, AR lenses and spotlight placements.
YouTube, Demand Generation and Performance Max.
How the loop runs.
Four stages run on a continuous loop for every brand. We measure each output against performance and scale.
We get close to your brand, customers, account, and performance data. Past creative, market context, and brand rules feed the first batch.
We're making 30 to 400 original ads per brand every month. Every output is tagged by hook, angle, format, talent, and platform.
Lens organizes creative tests and performance data. We review the results against the account's conversion window, goals, and agreed decision rules.
We identify top performers to scale. Their results guide new creative and seed the next wave of briefs.
Every stage is inside the fee. See the full scope →
One team. One number.
We run your paid social end to end and charge 20% of ad spend. Nothing is sold separately and nothing is added on. Media is paid by you, directly to the platforms.
One accountable lead who owns the number and links account performance to the next brief.
2,000+ creators in the Jam network. We brief, cast, pay, and manage them.
30 to 400 original ads a month: creator video, demos, statics, studio.
Structured tests in Lens. Winners called on significance, losers turned off.
Meta, TikTok, Snap, and Google. Launch, pace, scale, kill, all logged with a reason.
Live spend, CPA vs target, approvals, change log, invoices. Yours, always.